Read the latest news on Global & Indian OOH & DOOH business
WEBRead the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad …
Read the latest news on Global & Indian OOH & DOOH business
WEBGoogle’s latest campaign for Pixel 9 spotted along Mumbai’s Western Express Highway. The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway, making the product the hero with... Contracts & Investments.
MARKETING EXECUTIVES WITH A FLAIR FOR WRITING – …
WEBA flair for writing and experience in creating social media presence will be an added advantage. Resumes may be mailed to: [email protected]. Responsibility. Building client relationships and creating opportunities for the company’s products. Selling ad spaces for company’s online and print publications. Selling stalls/sponsorship ...
Campaigns - Media4Growth
WEBWhatsApp’s striking OOH campaign: A blend of design, message, and innovation. The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security and privacy features. Campaigns.
‘National campaigns invariably cover Gujarat markets’
WEBApril 19, 2024. By. M4G Bureau. Abhijit Sengupta. “Gujarat market has seen tremendous growth post the pandemic. All major cities of Ahmedabad, Vadodara, Surat and Rajkot have witnessed substantial growth in OOH media. And yet the demand supply is well balanced and not stressed,” states Abhijit Sengupta, CEO of OAP Mediatech in an interview ...
‘Sustainability is core to OOH’ - Media4growth
WEBMarch 29, 2024. By. Rajiv Raghunath. Sustainability is becoming an increasingly important factor determining the future of OOH business. While, currently most OOH firms may not be directly mandated to adhere to sustainability norms across the board, their participation in the OOH value chain will require them to adopt sustainability best ...
‘OOH business in Delhi is on the ascendancy’ - Media4growth
WEBApril 15, 2024. By. M4G Bureau. Rohit Chopra, COO, Times OOH. The Delhi OOH market, which has been foundational to Indian OOH’s overall growth, has seen a see-saw in the business prospects of certain media owning firms in the outdoor segment. While one part of the industry maintains that the Delhi OOH market continues its ascendancy, views ...
Screaming fest at McDonald's Singapore ! | Media4Growth
WEBSeptember 28, 2022. By. M4G Bureau. McDonald’s Singapore has generated a new on-ground buzz with its jingle line, “Ice scream, you scream, we all scream for ice cream.”. The brand partnered with Leo Burnett to launch an interactive digital board at Funan Mall wherein they urged dinners to shout out as loud as they can to win a free ...
Magazine - Media4growth
WEBOutdoor Asia (September 2024) Issue Covers –. -The 18th OOH Advertising Convention (OAC) 2024. -Key industry updates, including discussions on sustainability and leadership. You’ll also find highlights from the OOH Advertising Awards (OAA) 2024, where top achievements were recognised. -The magazine features insights on …
Perion’s next frontier: Redefining the contours of OOH
WEBJun 6, 2024 · Perion has also been expanding into retail media to drive foot traffic to physical stores, achieving a 134% year-over-year growth. By leveraging advanced OOH technologies, such as personalised audio ads on Spotify and digital screens in public spaces, they aim to shift advertising budgets from social media to OOH, viewing it as the future of advertising.
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