Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience as AI becomes more integrated into advertising campaigns. They remind us to embrace AI cautiously while upholding the human elements that underpin marketing campaigns – holiday ads, in particular.
Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered by OpenAI.
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the season’s spirit.
Coca-Cola’s new holiday ad turned me off of AI-generated art completely
Coca-Cola's holiday ads used to feel like short films. Its newest one, made entirely with AI-generated art, leaves me completely numb.
Coca-Cola faces backlash for AI holiday ads
In a statement to the New York Times, Coca-Cola says it creates the highest level of work at the “intersection of human creativity and technology.” Copyright 2024 CNN Newsource. All rights reserved.
The 2025 Social Security COLA Was Announced Last Month. Here's What That Means for Retirees
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Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned Coca-Cola bottler with an exclusive territory covering over 21 million consumers across ...
Dividend King Coca-Cola Stock Makes Up 8.5% of Warren Buffett's Portfolio. Should It Be in Yours?
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Coca-Cola Has a New Flavor Available for a Limited Time Only
Coca-Cola is no stranger to innovation. The Atlanta-based company offers a solid range of products including some of the ...
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Coca-Cola Christmas truck arrives in London as it begins iconic festive tour of UK
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Coca-Cola Tropical Is Coming to a Freestyle Machine Near You
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Social Security Benefits Get a 2.5% Cost-of-Living Adjustment (COLA) in 2025. Here's How Much the Average Benefit Will Actually Increase.
The reason Social Security benefits are eligible for an automatic cost-of-living adjustment (COLA) each year is that without ...