There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

Jaguar’s ultra-modern, electric-only and uncharacteristically offbeat rebrand has so far proved unconvincing and, for many, confusing. "The luxury car brand has conveyed an innate sense of style and class through its century-long existence,