The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. The annual report was based on an in-depth analysis ...

Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand. The annual report was based on an in-depth analysis of major global brands. The ...

A new wave of Chinese consumer brands is starting to push out into global markets. Complacent Western giants are not nearly ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

The pace of entrepreneurship has evolved rapidly over the past three decades with the emergence of high-speed internet ...

VEVEY, SWITZERLAND — Nestle SA has launched two new global cuisine brands: Mings and Tapatío. Mings was created by celebrity chef Ming Tsai to bring several decades of culinary experience and ...

While CEOs often take center stage, product managers possess a unique potential to authentically represent the brand and its offerings, which is especially crucial for global market expansion.

SEOUL, Oct. 14, 2024 /PRNewswire/ -- LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand.

Social media platforms have amplified Black pop culture’s influence on luxury brands. Black influencers and content creators shape trends that quickly become global phenomena. Their impact ...

Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - 15 hours 4 min ago By Garett Sloane - 16 hours 20 min ago By Brian ...

The leading athletic shoe brand continues its NIL signings with nine new track stars signed ahead of the season. Blue Devil star-in-the-making joins sports drink's global athlete roster including ...