TVNewsCheck on MSN8d
FreeWheel Selects Samba TV As ACR Partner To Help Advertisers Target Audiences In Real-Time Across Linear, Streaming & On Demand Content
FreeWheel, a global technology platform for the television advertising industry, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, today announced the integration ...
World Screen1mon
Samba TV Report Highlights Streaming Strengths & Linear Challenges
Analyzing some 45 billion hours of linear and streaming television consumption, Samba TV highlighted the role that advanced AI measurement tools—including logo recognition, tailored release ...
Hosted on MSN11mon
Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey
NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today.
nexttv on MSN8d
FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting
FreeWheel, Comcast’s ad-tech company, said it would be integrating Samba TV automatic content recognition viewer data into ...
RBR8d
FreeWheel Selects Samba TV as An ‘ACR’ Partner
Comcast's TV ad industry tech platform FreeWheel has moved forward with the integration of Samba TV's standard and custom audience segments into the FreeWheel Audience Manager platform. The product ...
Deadline.com1mon
Streaming Services Struggle With Churn Despite Continued Growth As Even Buzzy Shows Can’t Keep Subscribers Around
According to Samba TV‘s latest State of Viewership Report, U.S. households watched a record level of streaming content in the first half of the year, up 40% from the same time frame in 2023.
Yahoo Finance8d
Samba TV's Political Advertising Report Unveils Deep Swing State Divide Among Presidential Candidate Campaigns
SAN FRANCISCO, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political ...
Yahoo Finance9d
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve ...
The Valdosta Daily Times9d
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content
FreeWheel, a global technology platform for the television advertising industry, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the ...
Joplin Globe9d
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content
FreeWheel, a global technology platform for the television advertising industry, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced ...
Stockhouse8d
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content
CloseCurlyDoubleQuote; FreeWheel clients are now able to activate audiences that use Samba TV data from 38M U.S. TVs, including more than 1,000 prebuilt Samba TV audience segments. FreeWheel clients ...