Comcast wasn't bluffing about unloading its steadily declining ... "Bravo has a real brand identity that holds value to consumers as opposed to Syfy and USA Network, which have largely pulled back from scripted programming in recent years and are not ...

On Wednesday morning, the media giant confirmed that it is spinning off most of its cable channels, including MSNBC and CNBC, into a separate publicly traded company. The new company doesn’t have a formal name yet — Comcast is simplycalling it “SpinCo” — a suitable label since employees’ heads are spinning with questions.

Bravo stays with NBC, but other longtime cable networks such as E!, USA and MSNBC will be part of a new company.