In this industry, there are no mistakes — only lessons learned. The 2024 cycle was a heavy hitter with campaigns pulling out ...

For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

You've been promising your team they were almost done, but suddenly you're facing provisional ballots and maybe even a ...

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

As Taylor Lorenz and others have pointed out, after Donald Trump was declared the winner of the 2024 election, Dana White, ...

With the rapidly changing electoral landscape of the past few months, pundits have rightfully focused on the critical role of voters of color as swing voters who will determine the outcome of the 2024 ...

Politics and Major League Baseball have a lot in common. Both are national pastimes with passionate partisans. Managers, in campaign headquarters and team clubhouses, increasingly make decisions based ...

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