Nielsen5d
The Gauge™: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming
Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to ...
Nielsen6d
The Gauge™: Mexico October 2024
During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month, accounting ...
Nielsen5d
The Gauge™: Poland | October 2024
In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people ...
Nielsen11d
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors' ad media spend can help you optimize marketing budgets and expand audience reach.
Nielsen10d
American Spirit Media Selects Nielsen for Local TV Measurement
Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad IntelNielsen’s big data ...
Nielsen2d
Protected: FOX, Disney Capitalize On Multiplatform Viewing in Nielsen’s October Media Distributor Gauge
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Nielsen9d
Protected: Checkout shortcode
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Nielsen10d
DMA® Regions
DMA® (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA® region is a group of counties and zip codes that form an ...