Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...
In 2024, the agency built on its strong foundations by welcoming 17 new clients, including the likes of the ABC, Dan Murphy’s and Microsoft. All told, the agency grew its revenue by nearly half over ...
GCPL’s decision to invite pitches for its multimedia account marks a strategic pivot, signalling the company’s intent to ...
It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.
Curation with Google Ad Manager helps agencies use onboarded data providers, curators, and in-house agency data arms to ...
Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.
SEO and Google Ads serve different but complementary purposes. SEO involves earning high visibility on organic search engine results pages for free through relevant and high-quali ...
The Society for Civil Liberties complains to the Federal Network Agency and the EU Commission about Google for advertising ...
The New York-based advertising and broadcast agency Van Wagner has suffered what it calls a “malware attack” that leaked the ...
Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.
Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a ...
As the first major US tech giant to report quarterly earnings, Alphabet delivered third-quarter results that outpaced ...