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Google, AdX
Google's second antitrust trial could help shape the future of online ads
A month after losing a landmark antitrust case brought by the Department of Justice, Google is headed back to court to face off for a second time against federal prosecutors.
Google offered to sell part of ad business in EU antitrust case
Google this year offered to sell its advertising marketplace Ad Exchange, or AdX, to end an EU antitrust investigation. But European publishers rejected the proposal, Reuters reported this week . The news agency cited two people with knowledge of the matter but did not name them.
Exclusive-Google offered to sell part of ad tech business, not enough for EU publishers, sources say
Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected the proposal as insufficient,
Report: Google offered to sell AdX to end EU antitrust suit
In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing that the company would have to divest more in order to dismantle the conflicts of interest in its online advertising operations.
EU publishers rejected Google's ad platform spinoff
Following a complaint from the European Publishers Council, the European Commission opened its investigation of the search giant, charging Google with violating its antitrust laws by using its advertising technology to undermine and unlawfully block rivals.
Exclusive-Google offered to sell advertising marketplace AdX in EU antitrust probe, sources say
Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU competition concerns over its adtech practices but the proposal got short shrift from European publishers,
European Publishers Reject Google’s Offer to Sell AdX, Seeking Broader Divestment
Google offered to sell AdX, its ad marketplace, to resolve an EU antitrust investigation. European publishers rejected the offer, seeking broader divestment from Google’s ad tech supply chain. EU regulators may initially focus on curbing anti-competitive practices,
1d
Rocket Agency wins Coates
Equipment hire and solutions provider Coates has chosen Rocket Agency to run its strategic SEO, paid search and paid social ...
Crain's Detroit
4d
Michigan trio starts ad agency; represents global brands
In 2021, three Michigan natives left their Google jobs to start something new. After years of advising some of the world’s ...
10d
U.S. Argues Google Created Ad Tech Monopoly
The tech giant went to court on Monday in a second antitrust trial, this one focused on its dominance in advertising ...
10d
The Holiday Season For Marketers Starts Now: Here's What To Expect
As much turmoil as there's been over the past couple of years surrounding the rising cost of goods, purchasing still looks to ...
3d
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Unlock the power of Performance Max (PMax) campaigns for lead generation. Discover advanced strategies for maximizing your ...
18h
on MSN
Social media platforms engaged in ‘vast surveillance’ and failed to protect young people, FTC finds
The Federal Trade Commission released a report Thursday slamming social media platforms including Facebook's parent company, ...
11d
How Digital Strategies Might Evolve Now That Cookies Are Here To Stay
Given the near-death of cookies, marketers are reassessing tracking methods and blending privacy-focused approaches and ...
3d
Brands have ‘serious concerns’ about agencies’ use of AI. How should marketers respond?
A new report from the World Federation of Advertisers found that 80% of brand leaders worry about their agency partners using ...
adexchanger
7d
Social Media May Be Hazardous To Your Health; The Google API You Hope For
Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale ...
59m
on MSN
Top 7 Google Ads and SEO synergies you should act upon
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across ...
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