“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience.”

British car manufacturer Jaguar has been blasted for "doubling down" on their controversial rebrand, as commentator Ellie Wheatley claimed people have "had enough of woke". The company, founded in 1922,