The 17-year-old Afghan refugee was also determined to remind her fellow Gen Zs in her adopted country, Canada, that they were ...

Gender is only part of the story. Deckman calls Gen Z “the most diverse generation in American history.” Barely 50 percent of ...

Investopedia surveyed affluent millennials to learn how this generation views investing, who taught them, and how that ...

Gen Zers on average believe an annual salary of $587,797 and net worth of $9.47 million are needed when they envision ...

For Black Friday, Samsung has introduced an immediate discount of $800 on most color options of the Galaxy Z Fold 6. This ...

Because none of us want to make the wrong bet, I asked older adults in the BuzzFeed Community to share the purchases they'd ...

Cruel Intentions' bosses Sara Goodman and Phoebe Fisher on adapting the story for Gen Z, the show's sex scenes and having to ...

Living paycheck-to-paycheck, many young people now can't even begin to envision a future of financial comfort.

More than a third of young adults said they plan to use family money to cover a down payment on their future home, a survey ...

The show has grabbed hold of young viewers through its canny use of TikTok, casting of younger pros and the chance virality ...

Marketing to Gen Z: start with the approach that you may not know everything you think you do about this powerful consumer contingent.