Time to dive deep on our patients' questions about targeting new customers on Google Ads, bringing a PMax campaign back from the dead, and advertising on Meta as a healthcare brand. Got a question for ...

Last week, Reddit hosted its first verticalized event tailored specifically to B2B marketers. Held at Reddit's San Francisco headquarters, The Key to Context for B2B Marketers brought together ...

Another week, another Google antitrust trial. Drama seems to follow G wherever they go, and at a certain point, they have to ask themselves - am I the problem? Let’s dish on all the Google drama and ...

They say comparison is the thief of joy, but in the cutthroat realm of digital marketing, it’s important to know what you’re up against. GA4’s new benchmarking metrics compare your performance against ...

Happy Friday, my Digital Darlings, Another week in the digital trenches and I’m here to break it all down for you. Let’s get right into it! Perplexity's pitch deck offers advertisers a new vision for ...

It's time for your bi-weekly PPC health check-up. Let's get into it. Q: I have a question about a PMax campaign that I’ve been running for about a year. It’s on tCPA bidding and consistently hits the ...

Let’s explore the concept of ad-tech walled gardens and their impact on digital advertising. The term “walled garden” refers to a closed-system platform that retains customer data inside its digital ...

We’re not calculating CPC bids manually anymore on Google and Meta…there are just too many signals and performance changes too quickly to keep up. So why are many brands and agencies still using ...

The United States Department of Justice, alongside several state Attorneys General, filed a lawsuit against Google in late 2020, accusing the tech giant of maintaining a monopoly in the general search ...

Google Ads continues to push the boundaries of automation and machine learning in how it handles keyword match types. The latest updates suggest a future where traditional match types may become ...

In PPC marketing, timely updates can be the difference between hitting your goals and overspending your budget. Marin’s customizable Alerts ensure you never miss critical performance changes. Now you ...

It seems like all eyes have been on the DNC this week, but there’s plenty of other news brewing in the tech world, and I’m here to spill the tea. It’s hotter than your first PSL of the season, so ...