Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama viewing, according to ...

During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month, accounting ...

In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people ...

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When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used ...

NEW YORK – November 18, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has announced an expanded multi-year agreement for Local TV measurement with American Spirit Media, ...

DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA region is a group of counties and zip codes that form an ...

Notre rapport On-Target explore les habitudes médiatiques de trois publics clés aux États-Unis pour vous aider à naviguer dans le paysage médiatique en mutation.

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