Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a ...

Google-branded advertisers of mobile app games included AdMob and YouTube. And the casual puzzle gaming category features as the most advertised on Google platforms at 4,000 advertisers. There are ...

The European Commission last year charged Google with favouring its own advertising services, opening its fourth case against ...

Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you ...

The ad conflates a federal issue (border crossings) with state statistics (Colorado fentanyl deaths) and then tries to blame it all on Caraveo. You do not need a Truth Test to tell you that the ...

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad ...

YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

Some express humanized versions of Aβ and tau, others express AD risk variants in ApoE, TREM2, and many other genes ...

We examine a new ad claiming she’s no longer an effective lawmaker. 13 Action News reporter Josh Croup puts those claims to the truth test. See previous editions of Truth Test at the link here.

Why we care: This test signals a possible shift in how Google balances ad visibility and user experience. Advertisers should keep a close eye on metrics like CTR and conversion rates as these ...