"When a country's economy reaches a certain level, and its enterprises mature, going global ... brands through localized ...

Aligning its historic vision and creative values across its four locations, the Guggenheim has unveiled a powerful new brand ...

A new wave of Chinese consumer brands is starting to push out into global markets. Complacent Western giants are not nearly ...

The leading athletic shoe brand continues its NIL signings with nine new track stars signed ahead of the season. Blue Devil star-in-the-making joins sports drink's global athlete roster including ...

The company’s global team steps in and overrides ... If you have hired an agency to localize your brand, trust them to do their job. Yes, you can guide the overall direction, but dictating every word, ...

Creating a new brand image is a challenging but crucial task ... former chief marketing officer and vice president of global brand innovation for Nike. In a conversation with our b. newsletter team, ...

The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. The annual report was based on an in-depth analysis ...