The group White Dudes for Harris rolled out a new $10 million ad campaign on Thursday, with the first ad of the effort targeting white men in Michigan, Pennsylvania and Wisconsin.  The over ...

YouTube has confirmed that it will be rolling out pause ads on the platform, meaning users will have to sit through even more ...

YouTube is now widely rolling out pause ads. These ads will appear when you pause playback, in addition to regular YouTube ...

Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong ...

Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as ...

The next frame shows the Ubrelvy logo in the backstage hallway along with a blue lit path. Frames six to seven then show Serena Williams walking down the blue lit path, no longer exhibiting migraine ...

By Radhika Anilkumar (Reuters) -British advertising group M&C Saatchi posted a 26% rise in first-half profit on Wednesday, ...

Search Engine Land » PPC » 4 Google Performance ... Bottom line. Google’s latest updates empower advertisers to fine-tune their campaigns with greater precision, ultimately driving better performance ...

While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.

An ongoing trial may determine whether Google holds an illegal monopoly on the technology used to buy and sell certain types ...

According to the prosecutors, Google has continued to dominate and exert a lot of control over the ad tech landscape and has processed over 150,000 ad transactions per second.

One month after a US court ruled Google had an illegal monopoly on online search, the tech giant is back in court defending ...