Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns.
Netflix has launched its own advertising technology platform in Canada as well, with plans to launch it globally throughout ...
The streaming service that changed the course of entertainment by, in part, famously swearing off commercials, now has 70 ...
In this article, I'll share more about the underrated value of content marketing and how you can leverage its power for brand ...
So, Google, we have a problem. If your system doesn’t know why data isn’t accurate, how can businesses succeed? Has this big ...
A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.
A take-private deal by a private equity firm like KKR could help IAS grow further without the quarterly Wall Street scrutiny.
Discover Google Ads' latest updates for maximising video ad formats with enhanced support for vertical and shorter videos in ...
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with ...
"We are entering a new era of maps," Miriam Daniel, general manager of Google Maps, told reporters Wednesday during a preview ...
Amazon (AMZN) is set to release quarterly results after the bell on Thursday following Alphabet’s impressive showing and continuing a major earnings week for Big Tech just ahead of the US presidential ...
Google (GOOGL) has long become an ultimate source ... “This was reflected in the report in both ad and cloud business, which, combined, gives us a nice measure of what to expect from the ...