However, mimicking competitor strategy isn’t a great strategy and could just lead to unnecessary overspending. Approach this update with care. How it works. First seen. Google Ads expert Craig Graham, ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Retracing DPG Media's journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad ...

The company reported revenue of $88.3 billion and earnings of $2.12 per share, both metrics well above the consensus ...

Ongoing improvements in Alphabet Inc.'s cloud services have led to a surge in revenue and earnings. Click here to read my ...

Google's Q3 earnings surpassed expectations, showcasing strong growth in digital advertising and other key segments. Click ...

Alphabet generates most of its revenue from Google's advertising services ... justify going all-in on The Trade Desk at its current valuations. The Trade Desk is a great growth stock, but there's ...

Microsoft is accusing Google of funding a proxy campaign designed to discredit it in the eyes of regulatory authorities and ...

Equally important is a well-structured campaign, the cornerstone of success on Amazon, as with Google Ads and Microsoft Ads ... She takes great pleasure in sharing her insights to educate clients ...

The podcaster's backing could prove influential with young men - a demographic Trump has worked hard to court.