Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ...

We will significantly reduce the price of Subscription for no ads, and offer people in the EU an additional new choice to use ...

Shared budgets have been around for a long time, but do they end up limiting your potential return? Find out when they're ...

Two unrelated stories have caught the imagination in recent days, both presenting a stark warning as to the risks in what you ...

AppLovin's robust financials include a 39% revenue increase in Q3 2024, and significant FCF growth. Read why I continue to ...

It’s a battle that’s splitting the industry in two. On one side, walled gardens like Google and Facebook continue to hold ...

Google Play does not make it easy to find good Android games. Instead, it highlights the free-to-play, IAP-laden titles that ...

Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Google TV introduces banner ads into its 'apps-only' mode, which was previously ad-free, in a number of European countries.

A Google employee made unauthorized changes to a client’s ad account. However, an admittance was made that the Google rep ...