Prime Hydration’s Prime X bottle logo sparks trademark lawsuit from Minnesota’s X Hydration, citing “irreparable harm.

Paul and KSI founded and own Prime Hydration, while Mr. Beast founded ... "It's like having a PB&J sandwich label that says what's in the sandwich... but then the sugar line only tells you what's ...

Boxing legend Tyson is preparing to square off against influencer-turned-boxer Paul during a live-streamed event on Netflix ...

Huge congratulations are in order for KSI, who celebrates his ninth Official ... The London-born multihyphenate (boxer, Britain's Got Talent judge, PRIME pioneer, LUNCHY launcher, musician and ...

Prime has the larger-than-life personalities of Logan Paul and KSI; both have been involved ... despite some superficial ...

Aside from his criticism of KSI’s career, PewDiePie also commented on his latest viral song. Most recently, KSI dropped “Thick of It,” a song produced by Ran Michael Djan Jr.

IT'S all kicking off at the Britain's Got Talent auditions after the golden buzzer was hit three times and new judge KSI casually glided in via a private jet. New BGT judge KSI, who is standing in ...

Lionel Messi's drink brand, Más+ by Messi, has filed a lawsuit against Prime Hydration, the sports drink company co-founded by influencers Logan Paul and KSI, alleging "anti-competitive" behavior. On ...

And in a new official photo released by ITV, YouTuber KSI has been pictured in the hotseat next to his fellow judges and hand hovering near the golden buzzer. It comes after it was revealed that ...

Amir Khan has accused KSI of using his name as bait and claimed that the Youtuber-turned-boxer doesn't want to step in the ...