Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its acquisition of Semasio, ...

By acquiring Semasio, Samba TV will expand its global footprint as well as its capabilities for advertisers to define and reach granular audience segments through a unified approach that combines ...

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.

Kargo and Samba TV are teaming up to help advertisers “target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision”. The ...

The acquisition enables Samba TV to expand the availability of its AI-powered solutions by integrating its video data into Semasio’s platform, enhancing advertisers’ ability to reach consumers ...

Adtech Kargo has partnered with Samba TV to enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV). This collaboration builds upon Kargo's ...

SAN FRANCISCO—Samba TV said it has acquired Semasio, a contextual targeting and audience data-solutions provider that will strengthen the company’s ability to deliver privacy-first targeting across ...

SAN FRANCISCO, Oct. 31, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its acquisition of Semasio ...

US – Television audience data and measurement company Samba TV has acquired contextual targeting and audience data business Semasio for an undisclosed amount. The acquisition will allow Samba TV to ...

Strategic Acquisition Deepens Samba TV's Agency and Platform Partnerships and Expands Global Footprint With Semantic Analysis of the Open Web SAN FRANCISCO, Oct. 31, 2024 (GLOBE NEWSWIRE) -- Samba TV, ...