Comcast is spinning off into a new company many of the cable television networks that were once at the entertainment giant's heart as consumers increasingly swap out their cable TV subscriptions for streaming platforms.

On Wednesday morning, the media giant confirmed that it is spinning off most of its cable channels, including MSNBC and CNBC, into a separate publicly traded company. The new company doesn’t have a formal name yet — Comcast is simplycalling it “SpinCo” — a suitable label since employees’ heads are spinning with questions.

As the financial vlaue of cable television drops, expected, Comcast, as expected, announced they were spinning off a number of cable networks into a new company