Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar announced its new logo on X on November 19, 2024. It immediately drew he attention of users and Elon Musk , who ...

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...

The teasing continues ahead of the electric GT concept’s debut in Miami on December 2, with a set of new cryptic images ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Billionaires Elon Musk and Jeff Bezos bicker over Trump. HBO reaches out to author J.K. Rowling. Jaguar versus Volvo. All ...

Jaguar, once the crown jewel of British luxury cars and now owned by India’s Tata Motors, recently launched a bold new ad campaign that has stirred up significant online debate.

Though the social media backlash to Jaguar's latest commercial took the headlines by storm, the stock of the parent company rallied.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticised online for showing models in ...

Elon Musk, the billionaire chief executive of X who often uses his prominent profile to wade into culture war issues, shared the ad with his 205mn followers, asking: “Do you sell cars?” Jaguar is the ...