Around three-quarters of the Millennial and Gen-Z generation are determined to reach their goals, according to research for ...

Gender is only part of the story. Deckman calls Gen Z “the most diverse generation in American history.” Barely 50 percent of ...

Cruel Intentions' bosses Sara Goodman and Phoebe Fisher on adapting the story for Gen Z, the show's sex scenes and having to ...

The show has grabbed hold of young viewers through its canny use of TikTok, casting of younger pros and the chance virality ...

The 17-year-old Afghan refugee was also determined to remind her fellow Gen Zs in her adopted country, Canada, that they were ...

Because none of us want to make the wrong bet, I asked older adults in the BuzzFeed Community to share the purchases they'd ...

If you purchase something from our posts, we may earn a small commission.The time has come to get that Gen Z’er in your life ...

It’s not just manifestation that has got the dictionary nod of approval. Gen Z language gets a boost of legitimacy with ‘word ...

As Millennials and Gen Z come of age financially, their unique investment approach is beginning to shape the industry's ...

Marketing to Gen Z: start with the approach that you may not know everything you think you do about this powerful consumer contingent.

One useful quality that I bring to my role as a university president’s spouse is my love for Gen Z, the age range of most college students today. It probably starts from the fact that our two sons fit ...

Living paycheck-to-paycheck, many young people now can't even begin to envision a future of financial comfort.