Around three-quarters of the Millennial and Gen-Z generation are determined to reach their goals, according to research for ...

Gender is only part of the story. Deckman calls Gen Z “the most diverse generation in American history.” Barely 50 percent of ...

Critics of President William Ruto have accused him of running a one-man show administration, centralising key decisions ...

The 17-year-old Afghan refugee was also determined to remind her fellow Gen Zs in her adopted country, Canada, that they were ...

Because none of us want to make the wrong bet, I asked older adults in the BuzzFeed Community to share the purchases they'd ...

Cruel Intentions' bosses Sara Goodman and Phoebe Fisher on adapting the story for Gen Z, the show's sex scenes and having to ...

Living paycheck-to-paycheck, many young people now can't even begin to envision a future of financial comfort.

More than a third of young adults said they plan to use family money to cover a down payment on their future home, a survey ...

The show has grabbed hold of young viewers through its canny use of TikTok, casting of younger pros and the chance virality ...

Marketing to Gen Z: start with the approach that you may not know everything you think you do about this powerful consumer contingent.

"White noise can be a powerful sleep aid, especially for Gen Z, who are often immersed in a digital environment where silence ...

Thai youth are highly optimistic about their future, with 89% expressing a positive outlook for the next five years, ...