The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to ...

Jaguar has admitted it expects to lose 85% of its current customer ... Yes, I may eat my words later when this is taught in ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Questionable aesthetics aside, whatever genius came up with Jaguar’s new look deserves a promotion. On December 2, 2024, Jaguar will debut its latest concept car in Miami and the eyes of the world ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...