The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.

Rafael Nadal’s transition from tennis icon to global brand ambassador is marked by strategic collaborations and ventures that extend his legacy beyond the court.

of media experts agree brand safety will be a greater concern as the volume of digital video inventory increases. 70% of media experts agree that influencer marketing will become an increasingly ...

Gen Z is bringing a refreshing, no-filter attitude to the workplace, from quirky email sign-offs to casual approaches to leave requests. Advertising seniors share their most memorable interactions ...

Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

The platform is designed to be accessible to viewers in rural areas through the BharatNet infrastructure and is available in 12 languages, including Hindi, English, Tamil, Marathi, and Assamese.

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...