Campaign India - Advertising, Marketing, Media, Digital, PR News …
Googlies on Google: A curiosity-driven game for search. The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience. Advertising. Oct 23, 2024. Campaign India Team.
Harmonious marketing: When creativity meets performance …
Oct 9, 2024 · While performance marketing focuses on measurable outcomes and data-driven insights, creative marketing concentrates on developing emotional connections and telling compelling stories. The amazing, limitless interaction between these two strategies leaves companies wonder which one of the two should take centre stage.
Vogue India's ambitious Forces of Fashion finds a strategic partner …
Oct 8, 2024 · And it certainly sounds ambitious. From October 14 to 16, the event will feature the work of 40 Indian designers, offering audiences a rare opportunity to view exclusive archival pieces and intricate hand-embellished artworks that are often hidden behind the glitz of …
Juleo aims to disrupt Indian dating market, plans global footprints ...
Marketing. Preeti Hoon. Sep 26, 2024. Juleo aims to disrupt Indian dating market, plans global footprints. Founder and CEO Varun Sud talks to Campaign about entering India's cluttered online-offline dating market and addressing the genuine unsolved companionship problems. 0. With a mission to solve one of the most complex human and consumer ...
Opinion: Understanding Gen Z in India
Dec 21, 2021 · According to an American study, Gen Z is the most depressed generation, and this is also true for Gen Z in India. To cope, Gen Z use their representations online to find their clan and a sense of belonging. Today Gen Z are shrouded with uncertainty. The internet, capitalism and new technology have created a choice-crisis for youth.
From streets to stadiums: Sports marketing scores big for brands
Oct 10, 2024 · Sports and events present a massive captive audience for brands and athletes alike. Leveraging sports sponsorships allows a brand owner to connect the sponsorship with its brand’s values. Speed, passion, team spirit, and a can-do attitude are key attributes that motivate customers to trust a brand and its commitment to excellence.
Sanjeev Jasani to bid Cheil India adieu
Oct 01, 2024. Sanjeev Jasani to bid Cheil India adieu. EXCLUSIVE: Jasani was elevated to the group chief operating officer's role in 2020 and was at the helm of the agency's South West Asia region. Sanjeev Jasani, group chief operating officer, Cheil India. After spending close to ten years at Cheil India, Sanjeev Jasani has decided to move on ...
Ipsos’ new Consumer Voice offers direct video access to consumers
Sep 26, 2024 · Ipsos Consumer Voice is designed to meet the growing demand for quick and flexible access to consumer insights. The integration of the Crownit mobile-first consumer panel, which Ipsos acquired in June 2024, enhances the platform’s capabilities. Adarkar noted, “The proposition is best in class, leveraging the mobile-first approach to address ...
Urban India splurges big: Festive spending hits four-year high
Oct 9, 2024 · Urban Indians are feeling more generous, with a spending propensity of 117.37. This is the highest in four years, from the time YouGov started tracking consumer spending habits during the festive season. It also signals a strong resurgence in consumer confidence. This year’s spike is particularly significant, with last year’s figure at a ...
Will Ferrero India taste sweet success with Raffaello?
Oct 3, 2024 · Ferrero’s strategy with Raffaello is to tap into the purchasing power of young, urban Indian consumers, positioning the praline as a luxurious yet accessible gift option during the festive season. Priced at INR 450 for a 15-unit cube-shaped box and INR 99 for a three-piece pack, the product is targeting consumers aged 16-35, a demographic ...